Friday November 14, 2014:  Melanie Santostefano will speak at the Lake Zurich Rotary Club.


In the presentation, Promoting Your Organization in the Digital World, Melanie Santostefano of Vicarious Productions will demonstrate how to utilize online media platforms by way of contributing UGC – otherwise known as User Generated Content.

Media platforms that will be addressed will include community contribution sections of the Trib Local, Daily Herald and

Best practices for utilizing Social Media platforms to further increase the impact and reach of UGC also will be touched on, including Facebook, Twitter, LinkedIn and YouTube.

Melanie Santostefano has a close to 15 year background working in radio broadcasting and writing for news wire services and web-based media. She is the founder and president of Vicarious Productions, Inc. a marketing communications firm that provides writing services, public relations and social media management for clients throughout the Chicagoland area.